In his new book, “It’s the Customer, Stupid!” Ralph Crosby, founder of Crosby Marketing Communications located in Annapolis, discusses how the Internet and social media are changing the game. One thing, he says, will remain a constant: Keeping the focus on the customer rather than the product, service or organization.
In “It’s the Customer, Stupid!” Crosby reinforces what he calls an old idea — customer-centric marketing — and explains why focusing on the consumer is even more pertinent now than it was decades ago. “It’s the customer who drives the purchasing decision, particularly now in the computer age, when a customer can go online and find out anything about products or services or organizations by simply clicking the mouse,” he said.
The Capital Newspaper