“Crosby Marketing Communications’ rise to be among the top marketing agencies in the country was carefully planned and based on very important and insightful marketing knowledge and practice, much of what Ralph Crosby describes in this book.
“Ralph has done a great job of providing an overview of what 21st century marketing will look like, and how businesses need to adjust and adapt to the new realities. All of this in a well-written but casual style, filled with practical examples and real life experiences.
“This is a book that will help you succeed in business by listening to the customer and joining in on the conversation, rather than trying to bludgeon people into buying your product or service.”
Founder & Managing Director
Second Wind Agency Network