As you can plainly see, everything in marketing comes together in a universe around the customer. But it’s not a “big bang” universe where the stars and constellations form through explosive chance. The patterns of marketing and its management are basically systematic, consistent, and repeatable. Marketing is much more science than art, though art certainly is present in the execution of the creative side of communications. If we think of “science” as a skill reflecting the application of facts or principles in a particular branch of knowledge, then marketing certainly fits that definition.